Digital Marketing SEO Specialist

When it comes to marketing one of the top considerations is SEO or search engine optimization. It used to be a science unto itself, and still is, but there are now various specialty break downs within this strategy that should be learned as well including social, video, etc.

For reference here is a great description of the type of work an SEO specialist does:

Digital Marketing SEO Specialist
Job Summary: The SEO Specialist is responsible for oversight, creation and execution of organic search marketing strategies and best practices for all Allegis Group operating company websites. This position requires working with individual business units to create and execute SEO initiatives and best practices for existing websites and new website projects. The ideal candidate is a highly-motivated self-starter who is results-oriented with a passion for SEO. Essential Functions: * Prepare and d…
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 By way of contrast here is a great write up about the type of work necessary to market a political candidate who happens to be running for president. Regardless of your politics the marketing strategies are interesting to note:

Marketing a presidential candidate: Clinton’s top communications strategists on big data …
Network Take a fresh approach to raising your profile with potential clients. In the social media age, marketers have shifted their approach to position brands as people — but what can be learned from a team whose purpose is to position a person as a brand, and a presidential one at that? Less than 50 days out from the general election, Hillary Clinton’s top communications aides shared what goes into the marketing of a presidential candidate at a fireside chat hosted by TBWAChiatDay NY as part of the agency’s “Disruptor” event series. “They’re With Her” featured Kristina Schake, Deputy Communications Director for Hillary for America, and Adrienne Elrod, Spokesperson for Hillary for America, in conversation with TBWAChiatDay NY CEO Rob Schwartz. While the strategists, unsurprisingly, kept their comments “safe” and stuck to generalized talking points, they did offer some insight into how they are communicating their candidate’s message across American culture. One of the biggest themes that emerged during the talk was the idea of marketing in “moments” — whether that means delivering a complex message within a 140-character tweet, or amplifying a critical moment in the campaign for maximum impact. Elrod remarked that one of the biggest differences she’s witnessed over the course of her career has been the growing importance of moments, which are increasingly playing out in social media. “In the 2008 and 2012 elections, campaigns would respond to attacks via statements that were sent directly to the press,” she said. “That’s changed. The fascinating thing about Twitter is that a senior aide can tweet something and it will be held up as an official campaign response.” While Elrod says the Hillary for America campaign does not restrict staff members from expressing their opinions on Twitter, they do need to be more vigilant when it comes to issuing formal statements in social media or elsewhere. “We can’t get into a situation where we’re responding to every attack,” she said, citing the importance of picking battles and balancing a defensive communications strategy with a proactive one. At the same time campaigns are course-correcting moments on the fly, they must also be prepared to amplify critical moments as they arise. Schake cited Khizr Kahn’s seven-minute convention speech, which dominated the news cycle for five days, as a prime example of a moment that endured due to organic chatter and a well-coordinated communications plan. If the Hillary for America campaign had a brand brief, it might state that while the candidate herself has a lot of name recognition, there is a general lack of awareness — chiefly among younger voters — when it comes to her personal story. One of the biggest tasks on Schake and Elrod’s to-do list, therefore, has been capturing and finessing this story and disseminating it to the right audiences in the right places. “Hillary is a different type of candidate because she had a well-defined national profile. We didn’t have to introduce her,” Schake said. “Unlike Obama in 2008, she had well-formed policies and positions, so we were incorporating them into this campaign.” Elrod referred to Clinton as a “wonk” — a term that pundits and media outlets have been using to describe her for months. In fact, the campaign itself has adopted this term in its own communications channels, including email blasts. Asked by Schwartz if the team was “leaning into [Clinton’s] wonkiness,” Elrod and Schake chuckled and nodded, emphatically. “She’s truly a policy wonk,” said Elrod. “She’s sometimes criticized for being too into the weeds, and that’s because people are used to getting their info in 30-second sound bites.” Coming from the agency side, Schwartz was eager to explore how Clinton behaves “as a client.” Both communications strategists affirmed that her “wonkiness” translates to her close involvement in branding and communications decisions. For example, she was very hands-on in the creation of the campaign logo, and wanted to understand why designers were recommending certain treatments along the way. Schake noted that the Hillary for America creative team is nearly 500 people strong, with 150 people dedicated to digital content and distribution. Another interesting insight to come out of the conversation was how listening has played a role in the campaign’s messaging strategy. The popular “I’m With Her” slogan, for example, was not a top-down message crafted by the campaign, but rather a phrase that bubbled up in culture, and was later adopted by the team. Schake noted that Clinton shares the same analytics director as the 2012 Obama campaign — which comes as no surprise since a data-focused approach emerged as a critical advantage during his campaign for reelection. Clinton’s analytics team for the 2016 election is comprised of about 70 people, give or take, she said. “Back in the day, polling led to many [business and media] decisions — now it’s analytics,” said Elrod, who also worked on Clinton’s 2008 campaign. “Data drives more budget decisions than it did in the past. We can look at the most cost-effective way to reach people, and this level of microtargeting is especially important in key battleground states.” While the wealth of information available requires more resources to pore through it, comparative voter data from 2012, for example, is helping the Hillary for America team fine-tune outreach and make smarter marketing decisions that drive the most impact at the most efficient spend. Building trust in the political world is not unlike the challenges brand marketers face when it comes to convincing consumers of the quality, efficacy or value of their products. More effective than nearly every ad is word-of-mouth, or the personal endorsement from a friend or family member. “Hillary can only be in one place at one time,” said Elrod. “When members of Congress, elected officials, celebrities or digital influencers validate her, it makes a difference. Other people can validate her in a way that she can’t validate herself.” Beyond high-profile influencers like Katy Perry, Lena Dunham and Jamie Lee Curtis, encouraging word-of-mouth conversations among everyday voters has emerged as one of the more important objectives of the Hillary for America campaign. “It’s the person who’s not seeking [us] out — [we] need to get their vote,” said Schake, encouraging supporters to share content with their networks. Despite massive advertising budgets — most campaign money goes to advertising, Schake said — creating buzzworthy and share-worthy content is critical for both brands as they seek to drum up earned media conversations in social. Clinton’s most recent digital ad, “Mirrors” garnered more one million views and 18,000 shares on Facebook in the first three hours alone. This article is about: North America, Hillary Clinton, Us presidential election, Marketing, Politics Being able to effectively connect data sources to deliver engaging cross-platform experiences is one of the biggest challenges facing marketers today, according to Razorfish Germany CEO Sascha Martini. Watch the latest video news, chat shows and documentaries from the world of marketing and media. The Drum has launched episode six of Everything You Need to Know – About Content Marketing, in association with PulsePoint, a video series designed to give mark… The Drum app brings you some of the world’s best marketing and media news, analysis and creative insights. Already the UK and Europe’s number one marketing platform, we are also now covering the USA and Asia. Delivered every fortnight, The Drum Magazine distils the babble of marketing industry commentary and news into a single intelligible and intelligent package. And because of its size, it has the space to showcase creative at its best.
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And, if you want to see what is intailed in inbound and consumer marketing the description below for copywriting is a great peek inside what makes that role tick.

Marketing/Wellness
Our client, a healthy online lifestyle company is looking for a temp Copywriter with an expertise in consumer marketing for a 6 month assignment for …
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Inbound marketing involves all these plans for creating content, optimizing it and getting it out there in more than one way. Using the same content in various formats allows you to include social easily in the mix, videos, and written. Hope you found this helpful.

Forbes ranks Chiefs as 26th in NFL franchise value

Looking for franchise news? This is the spot. I start today’s post off with some great news about the NFL franchise, the Kansas City Chiefs. If you are looking for something to invest in this might be it; they are currently ranked 26th in terms of valuable franchises for the NFL. Woot!
Forbes ranks Chiefs as 26th in NFL franchise value
KANSAS CITY, Mo. — The Kansas City Chiefs rank as the 26th most valuable franchise in the NFL at an estimated worth of $1.875 billion, according to Forbes magazine’s annual rankings of NFL franchise values. Kansas City Chiefs fans showed their team support during an overtime win over the Chargers, 33-27, at Arrowhead Stadium on Sept. 11, 2016. (Chris Neal/The Topeka Capital-Journal) The Chiefs’ estimated value rose 23 percent during the last year, compared to the NFL average o…
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But if you have a little bit more money… I mean the second most valuable NLF franchise is even better. Check it out.
Patriots ranked second most valuable NFL franchise on Forbes list
In 1994, Robert Kraft purchased the New England Patriots for $172 million. Twenty-two years later they are the second most valuable NFL franchise, according to Forbes. Valued at $3.4 billion, the Patriots land behind the Dallas Cowboys ($4.2 billion) and ahead of the New York Giants ($3.1 billion) on Forbes’ annual list. The Patriots came in second place on last year’s list as well with a value of $3.2 billion. The increase to $3.4 billion is a six percent increase. The Bu…
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Boy, does Diners Club get around. I don’t know about you but I would have never thought of taking a franchise to Kazakhstan. I mean, why would I? But I guess if you are a credit card issuer this might be your thing. Here’s the scoop on their new endeavor.
Kazkommertsbank and Diners Club International Launch Franchise Activity in Kazakhstan
RIVERWOODS, Ill. & ALMATY, Kazakhstan–(BUSINESS WIRE )–Diners Club International Ltd., as part of Discover Global Network, and JSC Kazkommertsbank, one of the largest acquirers and credit card issuers in Kazakhstan, will commence Diners Club card business operations in Kazakhstan. Kazkommertsbank will be the exclusive acquirer in Kazakhstan for Diners Club and other cards issued on Discover Global Network, which is made up of Discover Network, Diners Club and PULSE. The deal will enable accep…
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Keep coming back for franchise news you can use.

How Flexible Working Policies Are Working For Aussie Families

If you have ever thought about working from home, well, this post is for you. People think about it all the time and are constantly looking for reasonable ways to do this. In some instances it’s about being your own boss and making your own schedule, but in others, it’s just about being able to be home more. So many companies are offering ways to work at home either all the time or some of the time. Here’s an example of the later:
How Flexible Working Policies Are Working For Aussie Families
Aussie dads are taking advantage of flexible working arrangements, with double the number working from home or part time to care for their children
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And if you are able to or are working towards being able to work from home, here’s a great idea to help with your comfort level when you are present, since it will no longer fir the traditional 9-5:
 Inside Nest’s 50000-Home Virtual Power Plant for Southern California Edison
It calls for Nest to deliver about 50 megawatts, or 1 kilowatt per home, … or adjust temperature settings based on when people get home from work.
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I mean, if you can work it out being at home more, means more free time, not because you are working less, per se, but because you aren’t driving to and from work! I think that’s the part of the day I hated the most when I had a traditional job. Fighting traffic and wasting my life on the road getting back and forth to work. In some instances you can save 2 hours or so a day just not having to get there and get home. Think what you could do with that time… Here’s an idea!
The life of a mid-am: Balancing home, jobs and golf
His daily routine consisted of hitting balls when the range opened, heading into the office and then stroking a few putts after work. €œThere just isn’t
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So if that sounds like a good way to go, then consider working from home so you can enjoy more time for whatever floats your boat, golf, family, music, or um, maybe taking a nap! (That’s what I do!)

Little Rock Artists Shine in 2015

There is a lot going on for Little Rock artists these days. If you haven’t been paying attention here are some things you might have missed. Everything from the arts center moving to a new gallery. We hope to see more activity like this besides the other artistic expressions like the recent film festivals, artwalks, and booths at the farmer’s market and in the River Market pavilion. If you haven’t visited all the awesome art gallery’s around town or in the state you are in for a real treat. You could be busy all summer and fall just trying to take in all the sites downtown.

Satterfield’s art shown at ACCG in Little Rock

The ceramic work of Conway Artist Barbara Satterfield is featured in a group show at the Arkansas Capital Corporation Group headquarters in Little Rock during May and June. “Southern Curiosities” features examples of …

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North Little Rock mayor confirms talks about Arkansas Arts Center

With news now trickling out about an idea to move the Arkansas Arts Center to North Little Rock as part of a downtown arts development, North Little Rock Mayor Joe Smith has now issued his first specific confirmation of the …

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New Art Gallery in Little Rock Coming Soon

McLeod Fine Art, 108 W. Sixth. On the ground floor of the Main Street Lofts (and around the corner from Cranford Co.) Matt McLeod, who is also painting a mural on the side of Bennett’s new location at 608 Main St., will represent both known and emerging artists (and his own work) at his 1,000-square-foot gallery. He’ll also have another 1,000 square feet of exhibit space in the hallway entrance to his gallery and the Main Street Lofts.

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Karen Skipworth, Little Rock Artist, Launches New Site

Karen Skipworth is the real deal when it comes to Little Rock artists. She offers original landscape prints for sale from her new site and insights on painting, growing up and living in the Rock, and what artistic expression means to her. Her work was recently shown at the local library. You can learn more about her and her paintings at http://karenskipworth.com/